Hortinova is a supplier of high-quality vegetable seeds for field and greenhouse production as well as a market development agency in the Canadian horticultural industry. The Canadian horticultural sector is a thriving industry that is expanding and is a key contributor to Canada's economy. According to the latest figures, greenhouse vegetable production is one of the booming agri-food sectors, accounting for $1.6 billion in sales and continues to develop by adopting new technological innovations, particularly in the field of organic cultivation, hydroponic systems, and urban farms. Field vegetable production accounts for its part for $1.3 billion in sales and in every province and territory in Canada, growers are constantly improving their practices using new technology and techniques to ensure optimal efficiency and quality. Overall Canada’s total marketed vegetable production volume reached about 2.8 million metric tonnes of produce. Although the seasonal nature of field vegetable production in Canada leads the country to be a net importer of fresh vegetables to fulfill Canadian demand year-round, horticultural export continues to increase yearly in part thanks to the innovative cutting-edge technologies that allow Canadian greenhouse cultivation to increase production quality and yield of various crops and to respond throughout the year to the demands of more seasoned domestic and international consumers.